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What’s In a Name?

By the time you read this, you have probably realized the value of your website name.

The first, and arguably most important, thing you will do is select a website url for your new website. It should be the first, and typically most difficult hurdle to jump. Your site name should be as close to your service, business, or own name as you see fit.

If you are searching for a website name, you will want to avoid a typical search using google, and just guessing different combinations to find one that works. If you don’t think that kind of search is being watched, guess again. Either hire a professional to do your url search, or go to a website purchasing site to search and purchase your site name.


There’s no reason why everyone who doesn’t have a common name shouldn’t just go ahead and purchase their name if it could possibly be a part of their online strategy. Not only could it do you good to own your name, it could keep others from doing harm. There are plenty of documented cases where businesses, politicians and others have been victimized by sites created specifically to misrepresent those names. Purchasing url’s is cheap compared to the damage that can be done, the business that could be lost due to stumbling on this first step. After you finish reading this post, start taking steps to secure your url name – it’s that important.


Given the option, be sure to keep your site name as simple as possible. If you can avoid extra dashes, dots, repeated letters and numbers – go out of your way to do so. Distill your website name down to what matters most, and hopefully still makes sense.

Also, depending on how simple your site name is, you may want to purchase misspellings as well. Difficult spellings can make it absolutely necessary to purchase the misspellings; cimarrona.com can be reached with a number of misspelled, and so can my photography site shannondrawe.com. However, if I were shannonsmith.com, the picture suddenly gets a bit more complicated. And that is typically the problem – finding a url that is still available.


Maybe you have heard of “boomerang kids” – kids that have ended up back at home after college, or job loss? I have become interested in creating a site for young boomerang adults recently, and as I began my url search, I found the most desired names were already taken and active sites. So I settled on www.boomerangernation.com. It’s not as simple as I would have liked, but it’s well within the ballpark and much more timely than the already existing site’s simpler url’s.

Then there’s the case of a local politician who is running for office this year. He almost got it right with a campaign site name, but was way behind the curve when it came to his own name. That happens, and once it does, you have to decide what it’s worth to actually own the url you feel you need. Some rates for url’s are pretty standard, while others can seem pretty outrageous.

All-in-all, owning the correct website url for your purposes will be the first critical decision you face as you establish your presence on the internet. Denton Digital is here to help, and secure url names for your business needs. Denton Digital does not hold your files or url site name hostage – and never will. That’s the beauty of paying for services as you go, and taking control of your site once it’s up and running. We build sites that are proven successful in e commerce, discussion boards, social events and other business categories. Contact Denton Digital to find out more about what makes Denton Digital different from any other websitesite builders in Denton, Texas.





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